Privacy Policy

1. Who we are

BrandFounders is a software product that helps users turn an idea into a usable brand system inside the app. Depending on the features you use, that can include brand positioning, messaging, visual direction, logo and palette exploration, pricing guidance, promotion planning, and launch planning.

In this Policy, “BrandFounders”, “we”, “us”, and “our” refer to the operator of the BrandFounders website and app. “You” and “your” refer to the user of our services.

If you have questions about this Policy or about how your data is handled, you can contact us at support@brandfounder.ai.

2. Scope of this Policy

This Policy applies to personal data we collect through:

• the BrandFounders website;
• the BrandFounders iOS app;
• our support channels and product communications; and
• any related features, subscriptions, waitlists, or early access flows we operate.

This Policy does not cover third-party services that have their own privacy policies, including Apple, Firebase, OpenAI, and any website or service you visit through an external link.

3. The information we collect

3.1 Information you provide directly

• Account information. This may include your name, email address, sign-in details, and other account identifiers used to create and manage your account.
• Brand and project content. This includes the information you enter into the app, such as brand names, audience descriptions, product ideas, summaries, taglines, keywords, pricing inputs, promotion preferences, launch plans, and related project content.
• Uploaded or generated assets. This may include logos, visuals, brand images, generated assets, palette variants, and other creative outputs connected to your brands.
• Support communications. If you email us or contact support, we collect the content of that message and any information you provide with it.
• Newsletter or waitlist details. If you join an email list or request updates, we collect the details you submit for that purpose.

3.2 Information collected automatically

• Device and app information. This can include device type, operating system version, app version, language, time zone, and general diagnostic information.
• Usage information. We may collect information about how you use the app and website, such as screens viewed, actions taken, feature usage, and general interaction patterns.
• Crash and error information. If the app fails or behaves unexpectedly, technical logs may be collected to help us identify and fix issues.
• Website analytics information. If analytics is enabled on the site, we may collect limited usage data such as page visits, referrers, browser type, and approximate device data.

3.3 Information from third parties

• Apple. If you buy a subscription or in-app product through Apple, Apple processes the transaction. We do not receive your full card or payment details. We may receive limited purchase and entitlement information needed to confirm access.
• Firebase and related infrastructure providers. We use infrastructure providers to handle services such as authentication, database storage, file storage, and diagnostics.
• AI providers. When you use AI-powered features, your inputs and related project data may be processed by our model providers so the requested outputs can be generated.

4. How we use your information

We use personal data only where we have a valid reason to do so. That includes running the product, improving it, communicating with you, and meeting legal obligations.

• to create and manage your account;
• to store, sync and display your brand projects and generated content;
• to generate AI outputs you request inside the app;
• to support app features such as promotion planning, launch planning, asset storage, and brand editing;
• to verify purchases, subscriptions, and entitlements;
• to prevent abuse, fraud, misuse, or unauthorised access;
• to diagnose bugs, improve performance, and refine the product;
• to respond to support requests and product questions; and
• to comply with legal or regulatory obligations.

5. AI processing

BrandFounders includes AI-assisted features. When you use those features, the text, settings, and project context you provide may be sent to our AI providers so they can generate the requested output.

Examples include generating or refining brand summaries, brand vocabulary, pricing suggestions, promotion playbooks, launch content, market positioning analysis, and related brand outputs.

You should avoid entering sensitive personal information into brand prompts, notes, or project fields unless it is genuinely necessary. BrandFounders is designed for brand-building and business planning, not for storing special-category personal data or other highly sensitive material.

6. Payments, subscriptions and purchase verification

Payments for in-app purchases and subscriptions are processed by Apple through the App Store. Apple acts as the merchant of record for those purchases.

We do not directly collect or store your full payment card details. To determine whether an account has access to paid features, we may process purchase and entitlement information made available through Apple’s purchase systems and related server-side verification flows.

That may include transaction identifiers, entitlement state, subscription status, expiry or renewal details, and related metadata needed to confirm access, prevent abuse, and restore purchases.

7. Where your data is stored

BrandFounders uses third-party infrastructure providers to operate the service. Depending on the feature, your data may be stored in cloud systems used for authentication, structured data storage, file storage, diagnostics, and AI processing.

In practical terms, that means your account and brand data may be stored in services such as Firebase or comparable infrastructure used to run the app. If you create brands in the app, those brands and related generated content may be stored so they can be retrieved across sessions and devices.

8. Legal bases for processing

If you are in the UK or EEA, we generally rely on the following legal bases:

• Contract. Where processing is necessary to provide BrandFounders and the features you ask us to provide.
• Legitimate interests. Where processing is necessary to operate, secure, maintain, improve, and support the product, provided those interests are not overridden by your rights.
• Consent. Where we ask for it, for example in relation to optional email updates or certain optional data uses.
• Legal obligation. Where we need to process information to comply with applicable law.

9. How we share your information

We do not sell your personal data. We share it only where needed to run the service or comply with legal obligations.

9.1 Service providers

We may share relevant data with service providers who help us operate BrandFounders, including providers for:

• cloud hosting, authentication, database storage, and file storage;
• AI processing and generation;
• app diagnostics, crash reporting, and analytics;
• email delivery and support operations; and
• purchase verification and subscription handling.

9.2 Legal and safety disclosures

We may disclose information if we reasonably believe it is necessary to:

• comply with the law, court orders, or lawful requests;
• protect our rights, property, systems, users, or the public;
• investigate fraud, abuse, security incidents, or misuse of the service; or
• enforce our terms and protect the integrity of the product.

10. International transfers

Some of the service providers we rely on may process data outside the United Kingdom or European Economic Area. Where that happens, we aim to use providers and safeguards that support lawful international transfers under applicable data protection law.

11. Data retention

We keep your data for as long as it is reasonably needed for the purposes described in this Policy, including to operate your account, preserve your saved brands, provide support, resolve disputes, enforce agreements, and comply with legal obligations.

• Account and project data may be retained while your account remains active.
• Support messages may be retained for support history, troubleshooting, and recordkeeping.
• Diagnostic and analytics data is usually retained for shorter periods where practical.
• Purchase-related records may be retained where needed for entitlement verification, accounting, fraud prevention, or legal compliance.

12. Your rights

Depending on where you live, you may have rights over your personal data, including the right to:

• request access to the personal data we hold about you;
• request correction of inaccurate or incomplete data;
• request deletion of your data in certain circumstances;
• object to certain processing;
• request restriction of certain processing;
• request portability of certain data; and
• withdraw consent where processing relies on consent.

To exercise these rights, contact us at support@brandfounder.ai. We may need to verify your identity before acting on a request.

13. Account deletion and brand data

If you request account deletion, we will aim to delete or anonymise personal data associated with your account within a reasonable period, subject to any data we need to keep for legal, accounting, fraud-prevention, security, or entitlement-related reasons.

If your brands and assets are stored in our backend systems, deleting your account may result in those brands, generated outputs, and related stored assets no longer being accessible to you.

14. Security

We use reasonable technical and organisational safeguards designed to protect your information, including authentication controls, secured data transmission, and managed cloud infrastructure.

No system is completely secure. For that reason, we cannot guarantee absolute security, but we do take security seriously and work to reduce risk where we reasonably can.

15. Children’s privacy

BrandFounders is not directed at children. We do not knowingly collect personal data from children where doing so would require parental consent under applicable law. If you believe a child has provided us with personal data inappropriately, contact us and we will review the issue.

16. Third-party services and links

The app and website may refer to or link to third-party services, including Apple, Firebase, OpenAI, GitHub, analytics tools, payment platforms, or external websites. Those services operate under their own terms and privacy policies, and we are not responsible for their independent practices.

17. Changes to this Policy

We may update this Privacy Policy from time to time to reflect changes to the product, our providers, or legal requirements. When we do, we will update the “Last updated” date above.

Where required, we may also provide additional notice inside the app, on the website, or by email.

18. Contact us

If you have questions about this Privacy Policy or about how your information is handled, contact:

• Email: support@brandfounder.ai

For Apple users, app purchases and subscriptions are also subject to Apple’s platform terms and App Store rules.