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Terms of Use

These Terms govern the BrandFounder service. The iOS application licence is also subject to Apple’s Standard EULA, as explained below.

Provider: Carter Manahan, trading as BrandFounder
Legal form: UK sole trader
Contact: support@brandfounder.ai
Effective: 29 August 2026

1. Who provides BrandFounder

BrandFounder is provided by Carter Manahan, trading as BrandFounder, a sole trader based in the United Kingdom (“we”, “us” and “our”). BrandFounder is a trading name, not a limited company or separate incorporated legal entity.

Email: support@brandfounder.ai

2. Eligibility and agreement

You must be legally able to enter into this agreement. If you use BrandFounder for an organisation, you confirm that you have authority to act for it. By creating an account, buying a Brand Pack or using the service, you agree to these Terms. If you do not agree, do not use the service.

3. The service

BrandFounder helps you develop brand strategy, copy, visual identity directions, promotional concepts and launch materials. Some features use generative AI and third-party services. Features and available outputs may change as the product develops; the current paid-pack contents and price are shown before purchase.

4. Accounts

You are responsible for providing accurate information, keeping your sign-in method secure and activity carried out through your account. Tell us promptly if you believe your account has been accessed without permission. You may permanently delete your account using the in-app deletion flow.

5. Your inputs and permission to process them

You keep any rights you have in text, names, logos, images, reference material and other content you submit. You give us a limited, non-exclusive permission to host, copy, transmit, adapt technically and process that material only as needed to operate, secure, support and provide BrandFounder and, where you separately opt in, to improve results.

You confirm that you have the rights and permissions needed for anything you submit, including permission from identifiable people shown in selected photos or reference images. Do not submit sensitive personal information unless it is genuinely necessary for your request.

6. AI processing and generated output

Before the first AI request on a device, BrandFounder explains what will be sent. When you allow AI processing and request an AI feature, the information needed for that request may be sent through BrandFounder’s backend to the OpenAI API, as described in the Privacy Policy.

AI output can be inaccurate, incomplete, outdated, similar to output produced for someone else or unsuitable for your circumstances. You must review and, where needed, edit and independently verify every output before publishing, registering, printing, spending money or relying on it.

BrandFounder does not guarantee uniqueness, originality, intellectual-property protection, registrability, commercial success, legal or regulatory compliance, trademark or company-name availability, domain availability, advertising performance, or suitability for a particular market or purpose.

7. Names, trademarks and professional advice

BrandFounder does not perform trademark clearance, company-name clearance, domain-availability checks, advertising-law review or professional legal, tax, financial, accounting or regulatory advice. Market and pricing material is an AI-assisted starting point based on your brief, not live professional research or a promise of demand, income or success.

Before using a name, mark, claim, price or strategy, carry out appropriate current checks and obtain professional advice where needed.

8. Use and ownership of results

As between you and BrandFounder, and to the extent permitted by applicable law and relevant provider terms, you may use results generated for you for personal or commercial purposes. The legal status of AI-generated material can vary, and intellectual-property rights may not arise in an output.

BrandFounder retains its rights in the app, website, software, interface, templates, methods, branding and pre-existing materials. These Terms do not transfer those rights to you.

9. Acceptable use

You must not use BrandFounder to:

  • break the law or encourage unlawful conduct;
  • infringe intellectual-property, privacy, publicity or other rights;
  • impersonate, mislead, defraud or deceive people;
  • create abusive, hateful, sexually exploitative or dangerous material;
  • submit malware or harmful code;
  • bypass security, usage, generation or payment controls;
  • reverse engineer the service where prohibited by law; or
  • interfere with other users, providers or systems.

10. Purchases, delivery, retries and refunds

Paid Brand Packs are one-time in-app purchases processed by Apple. The price and included deliverables are shown before purchase. Regional App Store pricing may vary.

A successful purchase is associated with the relevant account or entitlement. If generation is interrupted, delivery may be retried without a second purchase where that entitlement remains available. “Restore Purchases” can re-sync eligible App Store transactions; it does not guarantee recovery where Apple does not make an entitlement available.

Apple processes App Store billing and refund requests under Apple’s policies. Contact BrandFounder support for generation or delivery problems so we can investigate. Nothing in these Terms excludes or limits statutory consumer rights or remedies that cannot lawfully be excluded.

11. Availability and changes

We use reasonable care to provide BrandFounder, but generation, authentication, storage and delivery depend on network connections and services supplied by Apple, Google/Firebase, OpenAI and others. We do not guarantee uninterrupted, instant or error-free operation. Generation time can vary with request complexity, connectivity and provider availability.

We may change, suspend or discontinue a feature for security, legal, technical or product reasons. Where a change materially affects paid functionality already purchased, we will act consistently with applicable consumer law.

12. Suspension and termination

We may restrict or terminate access where reasonably necessary to address unlawful use, abuse, security risk, non-payment or a serious breach of these Terms. Where appropriate, we will take account of the seriousness of the issue and whether it can be remedied.

You may stop using BrandFounder at any time and may permanently delete your account in the app. Provisions that need to continue by their nature, including intellectual-property, disclaimer and liability terms, survive termination.

13. Consumer rights

If you are a consumer, BrandFounder will be supplied with the care and skill required by applicable law. You keep all mandatory rights and remedies available where you live. These Terms do not shorten, replace or waive a statutory guarantee, cooling-off right, refund right or other protection that cannot lawfully be excluded.

14. Disclaimers

Except for rights and promises that cannot legally be excluded, BrandFounder does not make additional warranties about AI output, availability or fitness for a particular purpose. In particular, we do not promise that an output will be unique, original, registrable, lawful, commercially successful or suitable for your intended use.

15. Liability

Nothing in these Terms excludes or limits liability where doing so would be unlawful, including liability for fraud, fraudulent misrepresentation, or death or personal injury caused by negligence.

Subject to that, we are not responsible for loss that was not caused by our breach, was not reasonably foreseeable when you agreed to these Terms, resulted from your failure to review or verify an output, or is a business loss suffered by a consumer. Any other exclusion or limitation applies only to the fullest extent permitted by applicable law.

16. Privacy

The Privacy Policy explains what information is processed, why it is used, who receives it, how long it is kept and the controls available to you. The in-app AI disclosure, optional analytics setting and optional input-sharing setting provide additional controls.

17. Apple Standard EULA

These Terms govern the BrandFounder service and sit alongside Apple’s licence terms. Apple’s Standard Licensed Application End User License Agreement also applies to the licence for the iOS application. These website Terms are not a custom Apple EULA and do not replace Apple’s Standard EULA.

Read the Apple Standard EULA. If an App Store platform term must take priority for distribution of the iOS app, that platform term applies to that extent. Apple is not responsible for providing BrandFounder support.

18. Governing law and disputes

These Terms are governed by the laws of England and Wales. If you are a consumer, you keep any mandatory protections and rights to bring a claim available under the law and courts where you live.

Please contact support@brandfounder.ai first if you have a problem so we can try to resolve it.

19. Changes to these Terms

We may update these Terms for legal, security, technical or material service changes. We will update the effective date and provide reasonable notice in the app or by another appropriate method where a change materially affects you. Changes do not remove mandatory consumer rights.

20. Contact

Carter Manahan, trading as BrandFounder
UK sole trader
Email: support@brandfounder.ai

Read the Privacy Policy · Apple Standard EULA

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